Privacy Policy

1. Introduction

Nefs Abhayas (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit nefsabayas.com, use our services, or interact with us through Meta platforms (Facebook, Instagram, Messenger) and other third-party services.

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our website.

2. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, phone number, shipping/billing address, and payment details when you place an order or contact us.
• Account Information: Login credentials if you create an account.
• Transactional Data: Purchase history, order details, and delivery information.
• Device & Usage Data: IP address, browser type, operating system, pages visited, time spent, and referring URLs — collected via cookies and analytics tools.
• Meta Platform Data: If you interact with us through Facebook, Instagram, or Messenger, we may receive your public profile information (name, profile picture, email) in accordance with your privacy settings and Meta’s platform policies.
• Communications: Emails, messages, and customer support interactions.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping and returns.
• Communicate with you about your orders, account, and customer service inquiries.
• Send marketing emails and promotional offers (you may opt out at any time).
• Improve our website, products, and user experience.
• Detect and prevent fraud, abuse, or security issues.
• Comply with legal obligations and enforce our terms.
• Deliver personalised advertising through Meta (Facebook/Instagram) and other platforms based on your interactions with our website (see Section 5).

4. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your browsing experience, analyse site traffic, and understand user behaviour.

Meta Pixel: We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising, understand the actions people take on our website, and deliver targeted ads on Facebook and Instagram. The Meta Pixel collects data including:

• Page views and actions taken on our site (e.g., adding to cart, completing a purchase).
• Device and browser information.
• Hashed versions of your email or phone number for audience matching (if provided).

You can control how Meta uses your data for advertising through Meta’sAd Preferences.

5. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Payment processors, shipping carriers, email providers, and hosting services — strictly for operational purposes.
• Meta Platforms: We share event data (e.g., page views, purchases) with Meta via the Meta Pixel to enable ad measurement, audience building, and retargeting. This is done in accordance with Meta’s Business Tools Terms and Data Processing Terms.
• Analytics Partners: Google Analytics and similar tools to understand website traffic and usage patterns.
• Legal Authorities: When required by law, court order, or to protect our rights, property, or safety.

6. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing emails at any time using the link at the bottom of our emails.
• Cookie Preferences: Adjust your browser settings to refuse cookies or alert you when cookies are being sent.
• Meta Ad Controls: Manage your ad preferences and data sharing with Meta via Facebook Settings.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes SSL encryption for data transmission and secure hosting environments.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. When no longer needed, we securely delete or anonymise your data.

9. International Transfers

We are based in the United Arab Emirates. Your data may be transferred to and processed in countries outside your own, including by service providers and Meta platforms operating globally. We ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

For Meta-specific data inquiries, you may also contact Meta directly through theirPrivacy Policy page.